Flow
Flow is a fictitious canned beverage that combines CBD and caffeine to put your mind in an optimal state for focus, productivity, and flow. As a brand, Flow believes optimal productivity is at the intersection of a healthy mind and body. To promote this, they use healthy and natural ingredients to help those who strive to achieve their personal goals. The goal of this project was to create a brand identity that visually differentiates Flow from the many other CBD beverages, while highlighting their unique selling point.
Completion Date
February 2023
Disciplines
Brand Identity, Packaging Design
Tools
Blender, Illustrator
Sector
Beverage / CBD
Brand Identity
Inspired by the ideas and visualizations of flow and focus, The brand identity uses clean, minimal layouts that feature a focal graphic or element. The lack of extra decoration coupled with distinct, purposeful typography & imagery further instills the idea of focus. The custom logotype features a "focused", to-the-point approach with "flow-ey" elements in it's bold serif font.
Deliverables
Logo, Packaging Dielines, 3D Renders
