Redwood Vintage
Completion Date
October 2022
Disciplines
Brand Identity
Industry
Fashion Retailing
Brand Identity
The name "Redwood" represents the longevity of these classic vintage garments, just as a redwood tree's everlasting lifespan. The tall logotype imitates the tall tree line of a redwood forest, while the tree pictorial mark is a nod at the word "up-cycle". The visuals and materials were chosen to have a hand-done, yet modern feel targeted toward upper-middle-class men with an appreciation for heritage, style, and quality.









