Redwood Vintage
Redwood Vintage is a fictional boutique vintage clothing store that sells 1940s–1980s workwear, military wear, and Americana clothing. Their goal is to spread the passion for these vintage garments while being kind to the environment by curating a high-quality selection of garments, minimizing packaging, and featuring sustainable local businesses.
Completion Date
October 2022
Disciplines
Identity Design
Sector
Fashion Retailing
Brand Identity
The name "Redwood" represents the longevity of these classic vintage garments, just as a redwood tree's everlasting lifespan. The tall logotype imitates the tall tree line of a redwood forest, while the tree pictorial mark is a nod at the word "up-cycle". The visuals and materials were chosen to have a hand-done, yet modern feel targeted toward upper-middle-class men with an appreciation for heritage, style, and quality.
Deliverables
Brand Identity Package
