Kaleidoscope
![](https://framerusercontent.com/images/7jlwj48eAAfLNZVIzW37n3eTpk.png)
Kaleidoscope is a website where designers can discover fun and engaging prompts to keep their love for design and creativity alive. It offers everything a designer would need to get started, including analog materials, digital assets, and how-to guides. Kaleidoscope addresses designers' most common frustrations with the workplace, allowing them to re-engage with design in a way where they can play, experiment, and learn.
Completion Date
April 2024
Disciplines
Motion Graphics, Web Design, Identity Design, Print, Packaging
Tools
Figma, After Effects, Photoshop, InDesign, Illustrator, Mixed Medium
Logo Shape System
Kaleidoscope's three brand shapes identify a prompt's medium; analog, digital, or mixed media. The shapes are designed using the logotype hexagon mark as a grid. This dynamic approach to the logo and identity design is inspired by the reflective patterns and fun-shaped beads typically found in a kaleidoscope.
Deliverables
Brand Identity, Website, Motion Graphic Video, Packaging, Instruction Booklet, Exhibition Space, Process Book