Kaleidoscope

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Kaleidoscope is a website where designers can discover fun and engaging prompts to keep their love for design and creativity alive. It offers everything a designer would need to get started, including analog materials, digital assets, and how-to guides. Kaleidoscope addresses designers' most common frustrations with the workplace, allowing them to re-engage with design in a way where they can play, experiment, and learn.

Completion Date

April 2024

Disciplines

Motion Graphics, Web Design, Brand Identity, Print, Packaging

Tools

Figma, After Effects, Photoshop, InDesign, Illustrator, Mixed Medium

Full Process

Logo Shape System

Kaleidoscope's three brand shapes identify a prompt's medium; analog, digital, or mixed media. The shapes are designed using the logotype hexagon mark as a grid. This dynamic approach to the logo and identity design is inspired by the reflective patterns and fun-shaped beads typically found in a kaleidoscope.

Deliverables

Brand Identity, Website, Motion Graphic Video, Packaging, Instruction Booklet, Exhibition Space, Process Book

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