Link Logistics

A year after undergoing a visual brand refresh, Link Logistics found their "container" layout structure system to be complicated, cluttered, and challenging to uniformly implement throughout the organization. They sought a fresh approach to leverage their container shape system, aiming for a cleaner, more polished layout that would be user-friendly for both graphic designers and non-graphic designers. Furthermore, there was a need to clean other brand elements, including typography, and introduce a new color to the palette.